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Inbound Marketing: How to Integrate TikTok into Your Strategy

Social networks play a very important role in the inbound marketing strategy of businesses, as they help generate traffic to your website and keep customers loyal. Among all existing social networks, TikTok has positioned itself in recent years, despite its youth, as a great option for brands. In this article, we tell you why you should consider having a presence in it and we give you some tips to integrate it into your marketing strategy.

Inbound marketing on TikTok:

Inbound marketing is a method that consists of attracting users who are in the first phase of the purchase process and accompanying them until the end through the use of non-intrusive marketing techniques. Implementing inbound marketing strategies in your business will help you increase visits to your website, increase the public interested in your brand (leads) and, ultimately, boost your sales.

Benefits of TikTok for Your Brand

Since its international expansion, TikTok has been occupying a better position in the download and usage rankings, at times ranking as one of the most downloaded applications worldwide.

Despite its short life, this application has some peculiarities that differentiate it from its competitors and that, depending on the niche of your business and the public you want to focus on, can help you to promote your brand.

The Key to Reaching a Young Audience

TikTok is a growing application that can be very interesting for those brands that have young people as their target audience. However, despite the fact that the public between 13 and 24 years old is the main user of this social network, over time, people of other age groups have been joining and forming not insignificant groups. For example, in Spain we find that between 1.2 and 1.4 million people over the age of 50 are TikTok users. And the millennial group is the second largest group. So TikTok is becoming more of a social network for all age groups.

Mobile Marketing Booster

Mobile phones have become a great advertising tool because the vast majority of the public has this device in their pocket.

Mobile marketing encompasses all those actions and techniques aimed at appearing on mobile devices.

In this context, since TikTok is an application that is used on mobile by practically all users, this social network can be a very important element in your mobile marketing strategy.

Virality Capacity

TikTok allows you to bring out your most creative side and achieve great viralization through videos in which you transmit your brand image in an innovative way. Authenticity and quality will be key to achieving this.

Tips for Implementing Your Inbound Marketing Strategy with TikTok

If after all this data, you think that TikTok can be an excellent tool within your inbound marketing strategy, here you will find some recommendations to start this path and navigate it in the best possible way.

  1. Study your target audience

Do your potential clients use TikTok? This is the first question you have to ask yourself if you are thinking of opening an account not only on this social network, but on any other. Many companies believe that by being in more places they will achieve better results, but nothing is further from the truth. It is useless to have a presence in digital spaces where your target audience is not present. It is a better option to optimize your strategy and allocate your resources to places with potential.

In its origins, it is true that TikTok was only an app used by young people, but today that has changed. Despite the fact that, as we said, it is still a more youthful application, we find people of all age groups. Therefore, do not prematurely dismiss implementing a strategy on this social network if your audience is an adult, as it can greatly enhance your inbound marketing strategy.

  1. Optimize your account

If after analyzing your audience you have seen that it might be interesting to develop an inbound marketing strategy on TikTok, the next step will be to create an account in the application.

We recommend that, if you already have a presence on other networks such as Instagram or Facebook, try to use the same username so that it is easier for the public to recognize you.

When optimizing your profile, it will be very important that you take care of the aesthetics by adding an attractive description and an image that represents you.

  1. Create your strategy

It's time to design your strategy on TikTok. At this point, looking at the competition can be very useful if you are not very familiar with the content that is usually shared on this social network. However, remember that, as with any brand on other networks, the quality of the content will be key.

Do not forget that this network is based solely on the video format and that dynamism and attracting attention are important features that will help you position yourself.

  1. Use hashtags

Hashtags cannot be missing from any social network, and TikTok is no exception. Users search for content of interest through them, so they will help you to make it easier for the public that needs your products or services to locate you.

To choose those hashtags that really help your location, we advise you to first make a intensive word search to see which ones your target audience uses the most.

  1. Lean on advertising

TikTok also gives brands space to advertise, something you shouldn't rule out using, as it can come in handy for your inbound marketing strategy. You can choose between different options for locating your ad in the application and the price to promote it is usually similar to what we find in other social networks.

  1. Develop influencer marketing

In the previous line, on TikTok, like other social networks, you will not only be able to index ads on the platform, but you will also have the opportunity to contact influencers to be ambassadors of your brand or collaborate with you.

  1. Analyze your results

When you have been implementing your inbound marketing strategy on TikTok for a while, it will be important for you to analyze the results obtained. It will be the best way to know if your decisions are working or if they need some changes. Analyzing the number of comments, likes and followers will be key for this purpose.

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