Keyword Density: The Best Tools to See Your Keyword Density
The keyword density or Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the text of a web page. Knowing this information is essential, since search engines like Google penalize a high keyword density because it means that the web content is not written with an acceptable quality for the user. But how can you see the density of keywords on the web page? We explain what tools you can use for this.
The Importance of Keyword Density in SEO
Keywords are one of the most important parts of an SEO strategy, since they are the ones that help position within the SERP. Nevertheless, filling the text with keywords or doing keyword stuffing is a reason for penalty by Google and other search engines, since it is considered a black hat SEO practice. This means that the use of keywords is important, but in a moderate way and within quality textual content.
Although there are no strict rules, it is recommended that the keyword appears between 1 and 2 times per 100 words. It is about, then, creating quality content that is of interest to the user, something that is not achieved if the keyword is continually repeated within the text.
Knowing the density of keywords is, therefore, important to know if an abusive use of keywords has been made, which could be a reason for a penalty, or not.
The 10 Best Tools to Measure The Keyword Density of a Website
To carry out a good On-page SEO strategy and know the density of keywords, you can use one of the following tools:
1. SEO Review Tools
It is a free tool in which you only have to enter the URL of the page you want to analyze to obtain the results. Although there are other tools that offer a much more detailed and sophisticated analysis, with the SEO Review Tools Keyword Density Checker you can quickly see which keywords appear in excess, since it uses a color code.
2. SEO Book
SEO book is another very good tool to see the density of keywords within a web page. It is somewhat more complete than the SEO Review Tools Keyword Density Checker, since it allows you to extract data from the five best-positioned websites with the same keyword and also exclude stop words, such as articles, pronouns or prepositions, from the analysis. The only thing to keep in mind is that to use SEO book you need to register.
Semrush has many features, so it can be used to carry out practically any SEO task. Of course, to be able to use the tool without any type of limitation, you have to pay a monthly fee.
With Semrush you can obtain data about the keyword density of your own website and also of the competition.
GeoRanker also serves to know the density of keywords and to know what the optimal value would be based on the number of total words. The best thing about this tool is that it allows you to know in a very simple and fast way both the number of times that the main and secondary keywords appear, as well as discovering the relevance of the analyzed website and of the keyword itself.
Although it has a free version, in order to use all its features, you need to subscribe to one of its monthly payment plans.
5. Add Me Tool
With Add Me Tool you can also obtain information about the density of keywords in a very quick and easy way, since it is enough to enter the URL for the tool to generate an analysis. One of the advantages of the Add Me Tool is that it allows you to download the report, although registration is required for this.
Its advanced functions include the analysis of titles, meta descriptions and tags, among other content.
6. Small SEO Tools
The Small SEO Tools Keyword Density Checker is very similar to the first tool on this list, but in this case you can enter both the URL and the text to know how often the keywords are being used. The best of all is that it is very easy to use and that it gives other information of interest and that can also be useful to achieve a good SEO position, such as the loading time.
7. Live Keyword Density Analysis
The Live Keyword Density Analysis is designed for those people who do not have much knowledge of the subject but want to create quality content and position it. You just have to enter the list of keywords and the text to know with what percentage each of the keywords is being used. In addition, it is possible to edit the text from the same platform.
8. Internet Marketing Ninjas
With Internet Marketing Ninjas You can obtain information from your own website as well as from the competition in a very fast and simple way. You only have to paste the URL to know the number of times a keyword and related keywords appear. In addition, it is able to differentiate empty words from full ones.
9. SEO Chat Keyword Density Tool
Another tool that is also very useful is the SEO Chat Keyword Density Tool, since it gives information on both the main and secondary keywords. It also allows you to extract an analysis of the ideal use of keywords for that type of content based on its length.
And finally, Prepost has a functionality that others do not have, and that is that it allows calculating the density of keywords from a .doc or .docx, PDF and txt file, as well as through the same URL or by pasting the text.
There are more tools that allow you to have keyword density data, but with these that we have mentioned you will be able to do a good job of On-page SEO and avoid being penalized by Google or other search engines.