Fun Factory - Rebranding

Build the play into the signature.

A toy retailer’s identity needed to carry the playfulness of the Fun Factory name across packaging and printed materials. BRANDIZER redesigned the logo, designed the packaging and produced the printed pieces, using rounded lettering and a gear shape within a bright four-colour palette.

The gear becomes a pattern beyond the wordmark, linking bags, gift wrapping, cards and stationery. Different background colours keep the identity flexible without changing its character. We used that relationship between lettering, shape and colour to make the rebranding work across both compact labels and larger surfaces.