BRANDIZER — Energizing Brands

MCV C120 EV

Electric mobility, in the picture.

MCV’s C120 EV, the first electric bus made by Egyptian hands, needed a story that connected the vehicle with the places it serves. BRANDIZER’s documentary follows that role through Cairo, Alexandria and Sharm El Sheikh, with Egyptian scenery carrying the setting and COP27 forming part of the transport story.

The film introduces MCV’s approach to electric mobility through the vehicle itself and the journeys that it supports. By placing the bus in context, the documentary connects the product with the transport service it was developed to provide.

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